Traditional outbound marketing is where your customers discover you through a variety techniques intended to reach an unspecified group of people. These outbound marketing techniques may include trade shows, seminars, email blasts, cold calling, telemarketing, or other printed advertisements.

Most organizations are still spending 90% of their marketing budgets on outbound marketing campaigns. With little to no knowledge about how successful these marketing campaigns are doing, it makes it almost impossible to track or calculate the return on your investment (ROI).

One of the best ways to make use of inbound marketing is through search engines. When using the proper inbound marketing system with beautiful digital content, you can pull from the potentially millions of people already searching for the products or services you are currently selling. The best methods for increasing your visibility on search engines is with Search Engine Optimization (SEO) and Search engine marketing (SEM) marketing. A combination of SEO and SEM should be used to improve your rankings for both organic and non-organic search results.

To sum up, anyone looking to improve their website’s ranking on search engines and increase sales should spend more of their marketing budget on inbound marketing systems.

Contact WebUpMedia if you have any questions or if there is anything we can do to help.